Editor's introduction: Doing e-commerce is inseparable from promotion. The transfer from the hot offline promotion to online is another flavor. So how should online e-commerce promotions be done and how to attract people?

Hello everyone, this article is the third of a series of business email list articles on e-commerce background design, the promotion module. Check out my previous article on the Merchandise and Inventory modules.

The promotion module has a lot of content, which is divided into five parts: the basic concept of promotion, the promotion background, the full X promotion, the single product/package promotion, and the promotion strategy. This article will introduce the first three parts first.

The basic concept of promotion

1. Promotion Definition

I believe that all of you are familiar with promotions, from the original offline promotions to the later richer online promotions, and now to the various promotions of various e-commerce shopping festivals.

With the development of technology, we have come into contact with more and more interesting and complicated promotions. Now that on Double Eleven, we have to use a calculator to calculate the discounts of various promotions.

Offline and online promotions

Offline promotions are limited to a variety of reasons and basically only do some basic and simple activities, such as discounts, full discounts, direct drop and other activities. There are various forms of online activities. The mainstream promotional activities include full promotions, single product promotions, suits, coupons, rebates, etc.

Whether it is online or offline, no matter what form of activity, the fundamental purpose of promotion is the same, which is to sell goods. What has changed is its form of expression and the means to achieve its goals, such as price tools and commodity packaging.