For many of us, 2020 has been the year that made us question everything — a global pandemic, social unrest and volatile markets that have thrown every aspect of our lives into chaos. Free Lesson: They Ask, You Answer The Basics of Marcus Sheridan While many challenges remain, 2021 could be a year of setting levels, assessing and charting a new course. With the new year ahead of us, how can we best allocate our annual marketing budget to ensure we achieve our business goals?

Chris Duprey is IMPACT's Chief Learning Officer; he works with companies, guiding them to take control of their digital sales and marketing. For Chris, the answer to the industry mailing list question is simple: don't do anything without a strategy Make sure you invest in your team and invest in their training If you keep these two principles in mind, you can avoid people who sell quick fixes that are too good to be true. If you're ready to work on your success, then

Chris recommends that you start here. 2020: Looking back, looking to the future John: So, 2020 is the year that gets everyone in trouble. What is the right mindset for recovery? Chris: The right mindset is: You have to do the right thing. It's what gets you through tough times and lays the foundation for the future. This way, you don't have peaks and valleys,