Joe Martinez, Co-Founder of Paid Media Pros shared that the lack of control is a concern, stating “This is the first major change from Google that makes me a little nervous. Performance on ETAs versus RSAs has been mixed for my clients. We were always happy to test but that was with the comfort knowing we could turn them off and use ETAs. I’m just hoping they mobile number list don’t remove the feature of pinning headlines and descriptions to at least have some control.” Run a Full Website Scan in Minutes Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed & performance, and more. Try It Free ADVERTISEMENT Brooke Osmundson, Senior Director of Digital Strategy, NordicClick shared concerns for advertisers in heavily regulated industries, stating, “It does put regulated industries at risk and in tough positions because we have many clients who need full and strict ad approval before running.

Having to move to Responsive Search Ads exclusively will cause a short-term learning curve to those industries and legal reviewers.” Robert Brady, Founder, Righteous Marketing, shared concerns about losing insights that fueled other areas of marketing, sharing, “The reason I’m saddened by the news is because it eliminates a large opportunity to gain customer insights. Testing ad copy in Google Ads has always been a fast & efficient way to test messaging mobile number list with prospective customers/clients. You could put a couple of variations out there that were quite different and have hard data to let you know which angle resonated better. With the abysmal reporting of RSAs. I don’t use the word lightly, but only showing impressions on combinations? This insight is now hidden inside the black box. Obviously, the industry will adjust and continue to thrive, but it will be in spite of Google not because of Google in this case.”

Kirk Williams also mentioned concerns with lack of visibility into reporting, stating, “As Fred Vallaeyes recently noted on Twitter, we have major concerns with wanting better reporting as to the unique elements of RSAs to help us make better inputs ourselves (currently we only get impressions insights for the various elements). Regardless of what one thinks about the decision, Google continues its trudge towards a fully-automated system in mobile number list every way, ad text now included.” Mark Irvine, Director of Paid Media at Search Labs worries about the unpredictability of RSAs and notes the time to rollout may be indicative that challenges for advertisers are anticipated: “The change is a frustrating one – I even consider myself a fan of RSAs but they’ve certainly still got their flaws. The way that machine learning is designed – it’s supposed to produce wonky and unpredictable results at times.