murals by artist Ben Mosley, and five "gold medal moments," all of which were tokenized and authenticated with a unique cryptographic Clipping Path key. A portion of the profits went to the British Olympic Committee. Non-expendable marketing strategies The marketing of NFTs is, in essence, very similar to that of any other product: we seek to publicize the existence of our NFTs among an audience potentially interested in them and accompany them on the path to conversion. One aspect to take into account before launching an NFT marketing strategy is the characteristics of our buyer persona .

NFTs are especially popular with a young audience that is highly interested in technology and art. If this does not correspond to the original audience of our brand, some creative repositioning may be necessary. It should also be noted that NFTs are closely linked to the exclusivity and value of the concept, rather than the product itself. With NFTs, more than ever, we are selling the brand itself. Therefore, it is a strategy that must be accompanied by a well-developed brand image and creativity and product development must be in line with the fundamental values ​​of the brand. With that said, let's take a look at some of the most useful

channels in non-expendable marketing. 1) Influencer Marketing Influencers have been one of the factors that have contributed to the popularization of NFTs, and as such, they are also among the most appropriate to make them known. In fact, during 2021 several influencers brought their own tokenized digital items to the market. If you want to promote your own NFT through collaborations with influencers , remember that it is key to choose people who fit your brand image, who have an audience that corresponds to their buyer persona and who maintain a good level of interaction with them