From the above, we know that the group of the platform is diversified, and it is particularly important to do a good job in content screening in the early stage of entry! The creative capabilities and output content attached to each person or company are not the same.
However, to do accurate content division, you need to have a good long-term plan, which means that your content must be related to your company's business and products at a certain stage of execution.
Next, let's take an example of a catering product: if the content creator is a brand that does catering (similar to HEYTEA), and the merchant wants to put content on the B station platform, what dimensions do they need to intervene from?
Secondary editing of food dramas (without advertisements, non-infringement) - spreading users (users who like food)
Drink Video Production Amway (No Ads) - Spread Users (Like Drinks and Make Users by Hands)
Production of hot food tasting (without advertisements) - spread users (users who love the current hot food)
In addition to the three methods described above, there are many more! For example, food stories, video production of traditional Chinese food (Li Ziqi), offline store exploration (I am Guo Jierui), the journey of foreign friends exploring food in China.
Under the premise of zero-based operation experience, it is particularly important how to select suitable content among many content delivery. At this time, you must use your own advantages in this area, and your content will break the circle!
Here's something to keep in mind for initial content targeting:
1) User crowd positioning
Who is your content for - (food lovers, anime 2D, games, etc.).
2) The advantages of content out of the circle
Your content strengths are - (good story, good acting, good production).
3) How to monetize content
What is your content (build followers first, or advertise while making it).
The above is for what content do you provide for the platform? Talking about the content, then we continue to look down.
3. What is the value of your content on the platform?
Only if the content you output can provide value to others, will your content be recognized and more people's attention. In this way, more traffic support can be obtained on the platform, and a gap can be opened for subsequent product promotion.
Before your content goes live, you need to know what value your content gives viewers! For example: what you are doing is an account that explores food in stores, and the value of your content is to help focus and analyze the products of those stores that are delicious, and those that are unsatisfactory.
Let viewers understand the authenticity of your content and create good user stickiness for your account. With this first wave of loyal fans, they will help you spread the content, so that the penetration of your content on the platform will come naturally. .
When the content gets the attention of fans, you will get the platform traffic support; thus, you can also get certain benefits from the platform, and the platform also expands the diversification of content according to your good content dissemination, which is a good way of mutual benefit.
Of course, the value of content output varies. In the diversified platform content, if your content is supported by traffic, there will be many imitators and competitors who come to produce similar content.
At this time, it is even more necessary to derive many changes from a single model in content form, content direction and content presentation, and improve the quality. Since your competitive value is higher than the same type of content, you will naturally not be affected by the audience and the platform. disuse.
The above is about the irreplaceability of content description. Let's move on to the next step. Can your content cause discussion and spread?
4. Does your content cause discussion and spread?
The content is put out to get relative traffic push, fans click, favorites, comments, etc. In this process, except for the traffic given by the platform, it cannot be changed.
In terms of content operation, you can modify the content direction and content strategy in time according to the feedback of content delivery, so that your content will reach the maximum value in the process of dissemination.
How to arouse audience discussion and form dissemination in content dissemination? First of all, there can be many changes in the content and theme form, and more attempts can be made in the regularity of the video and the direction of the script.
Secondly, in the early stage of content operation, it is necessary to interact with comments in a timely manner and adjust the content script and the update frequency of the content in time according to the feedback from the audience; the quality of the content can only be known after market certification, and only the audience knows the quality of your content.
In the content delivery stage, the title and release time of the content can be combined with the attributes of the platform to make the best delivery time according to the theme of the content. It can also be adjusted according to the commuting time of the viewer.
For example, news app notifications are all between 8:00 and 9:00 in the morning. During this time, everyone is on their way to work. They just country email list seize the fragmented time and put them carefully and accurately.
Five, good content + good operation + good delivery
Good content + good operation + good delivery will make your content develop in a good direction, so you can modify the content according to the content delivery cycle to avoid visual fatigue of the audience, and you can also use the hot time to do something quickly. The content of the dissemination achieves the purpose of increasing fans.
The above is the content delivery idea based on individual and enterprise merchants putting on B station. This idea is only for accounts that do not have much cost in the initial stage of content. If your enterprise operation department is a big name, please ignore it!